Why Landing Page Optimization is Inevitable in Marketing?

Do you have well optimized landing pages? If your answer is No, you are far away from your destination, you are giving away a great opportunity to have a considerable boost in revenue. Landing page are specifically more important when you are running an advertising campaign either by Google AdWords or any paid online advertising. In this scenario the page that a person visits by clicking the Ad is called landing page and it has to be perfect enough to force visitor to take your desired action like signing up or downloading.

Consider a case where market competition is high enough in your particular service area and you are a new bee in this business than it is hardly possible for you to bypass competitors in organic search results of search engines. Thus Ad campaigns remain only option for you to approach your customers directly and if you don’t have compelling landing page then your one and only effort will go in vein. Studies have shown that in most cases visitors’ interaction with your business starts from this page therefore it must be impressive in all aspects to turn visitors into customers.

Many of you may keen to know that how conversion rate can get effected by landing page optimization? Here is your answer-a badly managed landing page may result in an alarming increase in bounce rate that eventually acts like a silent killer to drop your search engine ranking to a factor that you have never imagined. You may lose your market position lagging behind your competitors and ending up in decreased profit factor. Just following simple Optimization techniques for landing pages you can avoid any bad consequences and can charge up conversion rate.

• Use a simple form and layout 
• Choose mobile friendly layout
•  Provide bulleted features /benefits of product/services
•  Use concise and clear headline
•  Avoid putting irrelevant information
•  Include your brand related images 
•  Make landing page consistent with Ad
•  Make call-to-action button more prominent
• Place social sharing buttons (Facebook, Twitter, Linkedin, Google+)
• Test different versions of landing page and choose the one with maximum conversion rate
• Add a ‘Thank You’ page after landing page to complement the user’s action, it also act as conformation of receiving users’ information.