Tuesday 3 June 2014

SEO Strategy After Release of Google Panda 4.0




A lot of discussions are around about Google’s latest algorithm change Panda 4.0. Let it be clear if you are doing quality work without using any dogged tactics then nothing to worry about it, you are on right track. Just like all previous updates of Panda this one is also intended to let down the websites with low quality scrapped or copied content and if you are engaged this kind of activity then it’s time to change your strategy otherwise you will definitely get hit.


Panda 4.0 has key focus on;


  • Give high weightage to websites with fresh, high quality and updated content weigh more in Google’s ranking while crush down the duplicate and non-engaging content copied from other sources. SO if you want to stay ahead from competitor the strategy is simple i.e. producing fresh, unique and high quality content on regular basis.

  • Another important factor with SEO point of view is the user experience. Google is giving more value to updated, unique, easy to navigate, user friendly and mobile optimized web design with metadata and onpage content written in natural language for user . If your website has all these factors then you are on your way to success.
 

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